Apple expanded its lead over Samsung in North America during the first quarter
Apple, Samsung and Lenovo were the three largest smartphone vendors in North America during the first quarter
Canalys analyst Brian Lynch said: “The North American smartphone market has been supported by strong Apple growth. The high popularity of the iPhone 13 has been the main driver this quarter. As global demand is more uncertain, Apple has moved more devices back to North America. regions in Q4 2021, which allows it to better meet demand and deliver backlogs from the previous quarter. “
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He says that while the iPhone SE 3 does not support the fastest mmWave 5G spectrum, high-bandwidth services are almost impossible to find and the model joins the more affordable C-band and spectrum below 6 GHz.
And thanks to the Pixel 6 series, Google was the fifth largest phone shipper in North America during the first quarter. Canalys shows that Google delivered 1.2 million pixels in North America during the first quarter, or 380% of the more than 200,000 Pixel models shipped to the continent during the first quarter of last year. Google had a 3% market share in North America during the first quarter of 2022, compared to a 1% share it recorded during the first quarter of 2021.
Canalys Research analyst Runar Bjørhovde said: “Google is on the offensive to gain market share, building on its broad operator presence and unprecedented investment in the Pixel brand, both in traditional advertising campaigns and in the new NBA partnership. He focused on Pixel 6 in Q1, but will continue to expand for the rest of the year, with a recently introduced portfolio including the upcoming Pixel 7 flagship, the affordable Pixel 6a, Pixel Watch and Pixel Buds. ”
Lynch of Canalys summed up the quarter for smartphones in North America: “High inflation is putting enormous pressure on North American carriers as rates will need to be raised. and retain customers for the largest telecommunications companies in the region, easing pressure on the high-end smartphone market. ”
Lynch summed up the market, saying that “supply will remain a key bottleneck for leading suppliers in the coming quarter, but North America will continue to be a priority and likely to maintain a healthy supply level. The North American market is well placed to avoid any significant shipment volatility despite the uncertain prospects of its economy. “