The growing Motorola and Google show huge improvements in North American phone shipments in the first quarter

The growing Motorola and Google show huge improvements in North American phone shipments in the first quarter

Analytical company Canalys reports that North American smartphone shipments increased 3.7% year-over-year in the first quarter of 2022, with 39 million units shipped in the first three months of this year. Apple shipped 19 million mobile phones to the continent, 3 million more than it sold in the first quarter of last year. The company thus increased its market share from 45% in 2021 to 51% this year.

Apple expanded its lead over Samsung in North America during the first quarter

Apple has expanded its lead Samsung was the second to increase its first-quarter shipments in North America by only 1%. The South Korean manufacturer shipped 10.5 million phones to the continent, representing a 27% market share lower than the 28% it had in the first quarter of 2021.

Canalys analyst Brian Lynch said: “The North American smartphone market has been supported by strong Apple growth. The high popularity of the iPhone 13 has been the main driver this quarter. As global demand is more uncertain, Apple has moved more devices back to North America. regions in Q4 2021, which allows it to better meet demand and deliver backlogs from the previous quarter. “

Lynch pointed out that the release of the latest iPhone SE gives iOS fans in North America the opportunity at a lower price. The analyst says 5G support could help the iPhone SE 3 continue to grow sales in the coming quarters. He added: “Despite not being supported by mmWave, increasing operator investment in C-band and sub-6GHz spectrum will open the door to growth for the iPhone SE market in the coming quarters.”

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He says that while the iPhone SE 3 does not support the fastest mmWave 5G spectrum, high-bandwidth services are almost impossible to find and the model joins the more affordable C-band and spectrum below 6 GHz.

Surge Motorola finished third (under the name of its parent Lenovo). Shipments in North America grew by an incredible 56% a year to 4 million phones from 2.6 million shipped to the North American market during the first quarter of last year. Motorola replaced LG after the company left the smartphone business more than a year ago and succeeded with its popular line of Moto G (such as the Stylus 5G) and Motorola Edge + (2022) powered by the powerful Snapdragon 8 Gen 1 chipset.
China’s TCL ranked fourth in the quarter despite a 21% year-on-year decline in shipments to 1.4 million units. From January to March this year, TCL had 4% of the North American market, down from the 5% pie share TCL had in the same quarter last year.

And thanks to the Pixel 6 series, Google was the fifth largest phone shipper in North America during the first quarter. Canalys shows that Google delivered 1.2 million pixels in North America during the first quarter, or 380% of the more than 200,000 Pixel models shipped to the continent during the first quarter of last year. Google had a 3% market share in North America during the first quarter of 2022, compared to a 1% share it recorded during the first quarter of 2021.

Canalys Research analyst Runar Bjørhovde said: “Google is on the offensive to gain market share, building on its broad operator presence and unprecedented investment in the Pixel brand, both in traditional advertising campaigns and in the new NBA partnership. He focused on Pixel 6 in Q1, but will continue to expand for the rest of the year, with a recently introduced portfolio including the upcoming Pixel 7 flagship, the affordable Pixel 6a, Pixel Watch and Pixel Buds. ”

The other brands together shipped 2.1 million smartphones in North America during the first quarter, down 64% from 5.8 million shipped in the same period last year.

Lynch of Canalys summed up the quarter for smartphones in North America: “High inflation is putting enormous pressure on North American carriers as rates will need to be raised. and retain customers for the largest telecommunications companies in the region, easing pressure on the high-end smartphone market. ”

Lynch summed up the market, saying that “supply will remain a key bottleneck for leading suppliers in the coming quarter, but North America will continue to be a priority and likely to maintain a healthy supply level. The North American market is well placed to avoid any significant shipment volatility despite the uncertain prospects of its economy. “

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