The 2022 Disruptor 50: How we selected the list of companies

The 2022 Disruptor 50: How we selected the list of companies


A year ago, the ninth year of the Disruptor 50 List was created under very different circumstances. A year ago, companies entered the stock market at a record pace and used various tools to enter public markets. We expected the companies on last year’s list to leave quickly, and many of them did so. The party was furious.

A year later, the music stopped. Most of the new public companies were left without a chair and many failed. Meanwhile, those who have remained private, in order to spread the metaphor, are floating in the air. They may still be highly valued, but there is little interest in having them tested in public markets.

However, public or private companies face the same market conditions – soaring costs, higher wages, rising interest rates, supply chain disruptions, strong but nervous consumers and businesses debating whether to continue investing in growth or start preparing for leaner times. . The companies on the 2022 Disruptor 50 list face these challenges, but they also represent a way forward, a chance to innovate from another crisis.

More on CNBC Disruptor 50 2022

Disruptive innovations are inherently anti-inflationary. The classic disruption targets a problem with a set of new technologies and finds a solution that is better and cheaper. Disruptors 2022 focus on a wide range of solutions, unraveling supply chains, controlling carbon emissions, democratizing access to financial services and improving health outcomes for vulnerable groups.

We expect all 50 companies on this tenth annual list to continue to grow and innovate, while inspiring change for our larger, established competitors as we follow them for the rest of this year and next. Many, perhaps more than ever, will become eternal societies of Disruptor 50.

This year, six Disruptors made it to the list for the fourth time. Impossible Foods is on the list for the fifth time (it first came on the list in 2015, at a time when it had barely enough product to test its taste in air). Stripe is an eight-time Disruptor 50 company that has joined Airbnb as the only company in the history of the list with this honor, and its value of $ 95 billion is the richest in the 10-year history of Disruptor 50.

But Stripe is the furthest. Most of the list for 2022 is made up of companies that have won a place for the first or second time. This is a sign of a generational shift in Disruptor 50, from a group of companies that took advantage of the emerging ubiquity of smartphones and grew out of the depths of the Great Recession, to a new generation of mission-driven start-ups born in an era of social and political upheavals but (mostly) favorable market conditions. suddenly facing the possibility of a recession and probably a much longer journey to public markets.

Here’s how we chose this year’s list:

All private, independently owned start-ups established after 1 January 2007 were eligible to be nominated for the Disruptor 50 list. The nominated companies had to submit a detailed analysis, including key quantitative and qualitative information.

Quantitative metrics included data provided by the company on workforce size and diversity, scalability, and sales and user growth. Some of this information was kept off the record and was used for scoring purposes only. CNBC also brought data from a pair of external partners – PitchBook, which provided data on fundraising, implied valuation and investor quality; and IBISWorld, whose industry report database we use to compare companies based on the industries they seek to disrupt.

CNBC’s Disruptor 50 Advisory Council – a group of 55 leading thinkers in innovation and entrepreneurship from around the world (see members list below) – then ranked quantitative criteria according to their importance and ability to disrupt established industries and public companies. This year, the Board again found that the most important criteria are scalability and user growth, followed by revenue growth and the use of breakthrough technologies (most often including artificial intelligence and machine learning). These categories have received the highest weight, but the rating model is designed to ensure that companies must achieve a high score in a wide range of criteria in order to make it to the final list.

Companies were also asked to provide important qualitative information, including a description of their main business model, ideal customers and the company’s recent milestones. A team of more than 30 CNBC editorial staff, including TV presenters, reporters and producers, and CNBC.com writers and editors, along with many members of the advisory board, read the contributions and provided holistic qualitative evaluations of each company.

The qualitative score was combined with a weighted quantitative score to determine which 50 companies were listed and in what order.

Special thanks go to the CNBC Disruptor 50 2022 Advisory Board, which once again offered us its time and observations. As always, we appreciate their contributions:

  • Rob Adams, Managing Partner, Congress Avenue Ventures and Fellow, The University of Texas IC2 Institute
  • Ron Adner, Professor, Dartmouth College Tuck School of Business
  • Anita Anantharam, Professor, University of Florida
  • Suzanne Bergmeister, Executive Director, James Madison University Gilliam Center for Entrepreneurship
  • Edward Blair, President of Business, University of Houston
  • Robert Brunner, Director of Business Disruption, University of Illinois Gies College of Business
  • Candida Brush, Professor of Business, Babson College
  • Howard W. Buffett, President of Global Impact LLC and Associate Professor of International and Public Affairs, Columbia University
  • John Sibley Butler, Professor, The University of Texas
  • Gary Chan, Professor, Hong Kong University of Science and Technology
  • Jim Chung, Vice President, Research, Innovation and Entrepreneurship, George Washington University
  • Shawn Clark, Professor / Director, Penn State University
  • Benjamin M. Cole, Endowed Department of Business, Fordham University Gabelli School of Business
  • Chris Coleridge, Head of Management Practice, University of Cambridge
  • Jason D’Mello, Associate Professor, Loyola Marymount University
  • Donna De Carolis, Dean, Drexel University Close School of Entrepreneurship
  • Monica Dean, Executive Director, University of Southern California Center for Entrepreneurial Leadership
  • Judi Eyles, director of the Pappajohn Center for Business at Iowa State University
  • Clare Gately, Professor of Business and Innovation, Waterford Institute of Technology and EDHEC Business School
  • Ari Ginsberg, Professor of Business and Management, New York University Stern School of Business
  • Michael Goldberg, executive director of the Case Western Reserve University Veale Institute for Entrepreneurship
  • Michael Goldsby, Distinguished Professor of Business, Ball State University
  • Henrich R. Greve, Professor of Business, INSEAD
  • Anil K. Gupta, Chairman and Professor of Strategy and Business, University of Maryland
  • Mike Haynie, Vice Chancellor and Professor of Business, Syracuse University
  • Lisa Hehenberger, Associate Professor and Director of the Esade Business School Center for Social Impact
  • Michael Hendron, Academic Director and Associate Educator, Brigham Young University-Provo Rollins Center for Entrepreneurship
  • Keith Hmieleski, Professor of Business, Texas Christian University
  • Jim Jindrick, Director of Corporate Engagement (Retired), University of Arizona
  • Neil Kane, Assistant Professor and Director of the ESTEEM Curriculum, University of Notre Dame
  • Sandra Kauanui, Director, Florida Gulf Coast University Daveler & Kauanui School of Entrepreneurship
  • Donald F. Kuratko, Distinguished Chairman and Professor of Business, Indiana University-Bloomington Kelley School of Business
  • Rob Lalka, Professor of Business and Executive Director, Tulane University Freeman School of Business Lepage Center for Entrepreneurship and Innovation
  • Debra Lam, Georgia Tech Partnership Executive Director for Inclusive Innovation
  • Marie Josee Lamothe, Professor, McGill University
  • Vincent Lewis, Vice President, Business Initiatives, University of Dayton
  • Alex McKelvie, Vice Dean and Professor of Business, Syracuse University Whitman School of Management
  • Scott Newbert, Academic Director, Baruch College Field Programs in Entrepreneurship
  • Dan Olszewski, Director, University of Wisconsin-Madison Weinert Center for Entrepreneurship
  • Banu Ozkazanc-Pan, Associate Professor of Mechanical Engineering, Brown University
  • Gerhard Plaschka, Professor, DePaul University
  • Julia Prats, Professor of Business, IESE Business School
  • Jeff Reid, Professor of Practice and Founding Director of the Georgetown University Entrepreneurship Initiative
  • Lyneir Richardson, Assistant Professor of Professional Practice, Rutgers Business School
  • Matthew Rutherford, Professor and Chairman, Oklahoma State University
  • Amelia Schaffner, Founding Director, Emory University Goizueta Business School Center for Entrepreneurship & Innovation
  • Mark Schenkel, Professor of Business, Belmont University
  • Albert Segars, Distinguished Professor, University of North Carolina Chapel Hill
  • John H. Shannon, Professor, Seton Hall University
  • Lewis Sheats, Director, Saint Louis University Chaifetz Center for Entrepreneurship
  • Robert Stein, Executive Director, University of Pittsburgh Institute for Entrepreneurial Excellence
  • Thales Teixeira, co-founder and CEO, Decoupling.co and Fmr. Professor, Harvard Business School
  • David Touve, Chief Executive, University of Virginia Darden School of Business Batten Institute
  • Ari Wallach, CEO, Longpath Labs
  • David Zvilichovsky, Senior Academic Faculty, Tel Aviv University and Professor of Global Modular Courses, University of Pennsylvania Wharton School

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