SAN FRANCISCO, May 17, 2022 / PRNewswire / – The Blue Cross Blue Shield Association (BCBSA) recently announced that the Blue Cross and Blue Shield of Kansas (BCBSKS) received the Brand Excellence Award in 2021 for brand innovation in its work to help Kansans seek mental health care. This work was done in collaboration with MiResource, our own tool with a personalized approach to mental health care.
MiResource, an online referral service for a mental health provider, provides a differentiated solution by allowing users to filter according to specific patient needs, such as treatment conditions, location, language, availability, and preferred payment method. BCBSKS leverages MiResource’s capabilities to connect Kansans with nationwide mental health providers that best suit their needs.
“Enabling people to more easily access behavioral health services is a critical part of achieving our vision of progress in well-being and health equity for all Americans,” he said. Sean Robbins, Executive Vice President of BCBSA. “Blue Cross and Blue Shield Kansas The team has truly fulfilled its commitment to serve all Kansans through this innovative work. “
Since running MiResource in Kansasmore than 1,800 unique meetings were held through the online tool and more than 19,500 unique visitors visited the site.
An important result of the MiResource service is an increase in long-distance connectivity between providers and patients. For the first time, BCBSKS has seen an increase in claims between providers and patients who are more than 60 miles apart, with one member receiving care more than 280 miles from home.
“We have been serving Kansans health insurance for 80 years. We are proud of the work we have done, but we are always looking to the future and want to discover other ways to help our friends and neighbors.” “he said Matt All, President / CEO of BCBSKS. “It’s too hard for Kansans to get the mental health care they need Kansas he came at the right time and helped connect thousands of Kansans with providers who meet their needs and who now have appointments. ”
The BCBSA Brand Excellence Annual Awards recognize the Blue Cross and Blue Shield plans, which excel at developing and improving the overall image of the Blue Cross and Blue Shield brands. That means 27thu a year in which BCBSA awarded the Brand Excellence Awards to recognize Blue Plans nationwide in categories promoting blue brands, including attracting new customers, promoting loyalty among existing customers, and brand innovation.
Visit www.bcbsks.miresource.com for more information and start searching today.
Blue Cross Blue Shield Association is an association of independent companies Blue Cross and Blue Shield.
MiResource allows people to easily connect with the right mental health care for their needs. We use advanced technology to enable a full range of care options, professionals and programs to share their availability, specialization, identity and more, and provide our users with the information and support they need to find the right partner. Supported by venture funding from leading investors including Draper Associates, The One Mind Institute and others. MiResource works with health insurance plans and health systems across the country to help people get the mental health care they need. For more information, visit miresource.com.
About the Blue Cross and the Blue Shield Kansas
The Blue Cross and the Blue Shield have been around for 80 years Kansas build a reputation for trust among its members and contractors by providing excellent customer service with fast and accurate claim processing; fair administration of benefit plans and contracts; offer programs, services and tools to help members improve or maintain their health; and operating to the highest ethical standards while being good premium dollar managers. Blue cross and blue shield Kansas is an independent licensee of the Blue Cross Blue Shield Association and is the largest state insurer serving all Kansas districts except Johnson and Wyandotte. For more information, visit bcbsks.com.