How a 34-year-old freelancer earned $ 1.6 million on Upwork by designing start-up packages supported by SoftBank and Andreessen Horowitz

How a 34-year-old freelancer earned $ 1.6 million on Upwork by designing start-up packages supported by SoftBank and Andreessen Horowitz


  • Evan Fisher is independent of Upwork, which creates packages for start-ups.
  • He has earned more than $ 1.6 million since joining the work platform.
  • Fisher shared his tips for starting a freelance business.

Behind almost every million-dollar startup lies a cleverly crafted pitch deck that persuaded venture capitalists to bet on the founder’s idea.

A lot of work and revision goes into creating a solid course, which Evan Fisher knows well. An Atlanta freelancer specializes in designing pitch decks, especially for venture capital-supported startups. One of the common mistakes the founders make is over-adherence to the template, he told Insider.

“Every business’s story is different,” Fisher said. “VCs like to give founders a guide to follow, but unfortunately many founders take it as a gospel and just fill in the blanks.”

Fisher (34) was not always a master of slides. He was an investment banker for six years, started consulting and then lost his job in 2017. He needed to find a job immediately so he could continue to support his family. Fisher came across Upwork, a platform that connects freelancers with companies looking to outsource tasks. He created a profile and started working as a marketer and consultant.

In total, Fisher earned more than $ 1.6 million in Upwork payments, which Insider verified through documentation. Although he declined to name the startups he worked with, some of his presentations helped companies secure financing from large venture companies such as SoftBank, Andreessen Horowitz and Tiger Management.

“One thing that always surprised me is the caliber of the clients you get at Upwork,” Fisher said. “I’ve been in contact with people who are absolute stars in my field that I would never expect to work with.”

As part of his freelance work, he founded his own company Unicorn Capital in 2018 and in 2020 the investment fund Minimal Capital. He also provides freelance advice on his YouTube channel.

Fisher does not expect his business to be hit if the economy slows and the once rich supply of venture capital becomes more competitive. It is already more difficult for some technology startups to secure venture capital funding, The Wall Street Journal said. But Fisher is not afraid of his clientele. He said he thought they might need his services now more than ever.

“In a competitive market, venture capital companies keep investing,” he said. “The founders will have to work a little harder and smarter to get the attention of investors at the highest level.”

Fisher shared his tips for a successful freelance career and how he used Upwork to grow his business.

Find a specialty and stick to your standards

When Fisher started with Upwork, he took almost any job he could, creating business plans, financial models, Excel tasks, and PowerPoint presentations.

Over the years, he has noticed that many founders need help raising capital by telling their stories through effective and attractive presentations. It therefore narrowed its focus to business plans and presentation packages.

The establishment of the niche helped Fisher expand his business and estimated that he has since created more than 1,000 pitch decks. He also adheres to high standards for every client he accepts and every order he delivers, he said.

“You’re the only person who can set the rules for how you work,” he said. “When you set your own policies, you’re in control.”

Yesterday’s prize is not today’s prize

One of the benefits of using Upwork is faster prices, Fisher said, describing it as the ability to raise your rates as you complete more orders. For example, when he first used the platform, he charged $ 300 for a PowerPoint presentation.

In the beginning, he set low rates so that he could get a job and build a portfolio. Now that he has much more experience working for top companies, he can charge more. He doesn’t take any jobs under $ 15,000 today.

“You can accelerate so fast,” he said. “Even with the people I spoke to four or six months ago, this award is no longer a prize today.”

Get these 5 star ratings

Just as customer reviews are a major selling point when shopping online, freelance referrals on Upwork are the best way to build a reputation. It’s all about providing quality work, Fisher said.

“If you do an excellent job, your clients will send you a compliment,” he added.

In the end, a five-star rating can lead you to find more clients than you have to present to them.

“You’ll see the flow of business exponentially,” Fisher said. “As you build this reputation, you’ll notice and see huge benefits.”



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