3 things to keep in mind when diversifying your startup ceiling table - TechCrunch

3 things to keep in mind when diversifying your startup ceiling table – TechCrunch


Make purposeful decisions Diversity and inclusion in the workplace go beyond just building your team.

As a minority entrepreneur and co-founder of the women’s health start-up, ensuring diversity in our table of ceilings has been a necessity – and it has proven to be crucial to our success. Dividing the table of ceilings to diversify investors on the basis of various criteria will provide much more value than the funding itself.

For the last 10 years, I have worked in the field of women’s health, and the lack of diversity of investors and management has confused me. From the founding of my company until now, diversifying our table of ceilings has been a top priority that will continue to serve as a key factor in attracting investment.

Prioritizing diversity will bring a wealth of knowledge, perspective and expertise. We knew that to achieve this, we needed to focus on building the product and the team that people wanted to invest in. Many startups say they want to add diversity to the table of ceilings, but how should you go about it?

Set your investor criteria from the beginning

My co-founders and I have all agreed to select our investors based on various factors such as the type of investor (VC, angel, family office, etc.), gender, race, expertise and a deep passion for our missions. When we came to these criteria, we and our co-founders wrote down the reasons why every factor is important to us.

Dividing the table of ceilings to diversify investors on the basis of various criteria will provide much more value than the funding itself.

As a startup that addresses a problem that affects women worldwide, it was especially important for us to have women investors, racially diverse investors and industry professionals who understood the seriousness of the problem we were trying to solve.

Recent studies have shown that women and people of different skin colors disproportionately experience medical gaslighting. Finding investors who fit this profile was crucial to accepting people we felt would share our passion for our work and support us along the way.

When setting criteria, you should clearly define your goals and determine the value that each investor will bring to the table. As a team, think about what you would like if you could have it your way and why.



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